![]() What's important, Littal said, is that Nike is giving Kaepernick a platform to highlight issues important to people of colour. "I'm sure they did their cost-benefit analysis and that this is all for their bottom line," he said. Since when did the American Flag and the National Anthem become offensive? /4CVQdTHUH4- believe Nike's use of Kapernick's image is entirely fuelled by an interest in social justice. Then forces me to choose between my favorite shoes and my country. "And they'll see he was on the right side of history."įirst the forces me to choose between my favorite sport and my country. "They're making a decision that five, 10, 30 years from now, we're going to look at Kaepernick in a very different light as we see him now. ![]() "Nike has made a decision, not for today, tomorrow or a month from now," Littal said. Robert Littal, the L.A.-based editor-in-chief of Black Sports Online, said he knows of several people who went out to purchase Nike merchandise "on the strength of that ad" alone. "For every Nike boycotter," Freeman wrote on Twitter, "there will be five people who will purposely buy Nike merchandise." Nike's long game h8kj6RXe7j- the Nike naysayers aren't grasping, according to the Bleacher Report's NFL columnist Mike Freeman, is that the Kaepernick campaign is entirely worth the risk for a company that has built its reputation on backing winners. Our Soundman just cut the Nike swoosh off his socks. He has since gone unsigned for two seasons, not that Nike has seen any reason to drop its contract with an athlete who has been on the company's payroll since 2011. national anthem at the start of games - in the 2016-2017 NFL season set off a wave of similar silent demonstrations, transforming Kaepernick into one of the most polarizing figures in professional sports. The former San Francisco 49ers star's protest against police brutality and shooting of black men - shown by taking a knee during the playing of the U.S. "Even if it means sacrificing everything." Clash of branding titans "Believe in something," it reads over a stark black-and-white portrait of Kaepernick. President Donald Trump's base, on its new print ad? How else could one interpret the company's decision to feature former NFL quarterback Colin Kaepernick, a frequent target of U.S. The apparel giant's stock dropped more than three per cent on Tuesday.Īnd yet, some sports cultural commentators suspect Nike's famed marketing department is relishing the reaction to the company's 30th-anniversary Just Do It campaign, which looks to be a purposeful endorsement of the controversial #TakeAKnee movement. conservatives are calling for a boycott of a company with global sales worth more than $36 billion US. Enraged Nike customers are burning their swoosh-branded gear. ![]()
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